During our weekly studio session, we faced a challenge.
Suddenly, we realized that in order to find a solution, we needed to go again to the target audience we defined (small businesses, with an emphasis on cafes) and become experts in how they handle receiving and storing goods.
We visited four small cafes and understood that we needed to refine our persona. We focused on small cafes that serve food with seating areas, rather than cafes that serve ready-made pastries, realizing that they don't have storage and don't preserve food.
However, they still face inventory management challenges, tracking, and a significant amount of wasted food.
In addition, we decided that we want to implement the solution when the user receives a notification about supplies that is about to spoil.
The tasks for the week in the studio were –
Firstly, we filled out the empathy map based on the defined persona, exploring what she sees, feels, hears, and thinks. Additionally, we identified pain points and what she wanted to achieve.
Secondly, we defined the customer scenario where we outlined who the persona is, her problem and need, the solution we propose, and the scenario according to what was defined.
Finally, we defined four stages of the application, including what the system does, the feedback the user receives, and the user's action.
It was another week where we felt that we are specializing in the problem and the field we are investigating.
Although there was a brief moment of confusion, we emerged from it with increased strength and clarity!
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